The Real Reason Celebrity Couples Air Their Dirty Laundry

We always seem to be hearing about trouble in paradise for celebrity couples. The most recent example is, of course, Beyonce and Jay Z.

What makes this so bizarre is that Beyonce started these rumors herself with the release of Lemonade.

They're not the only ones airing their own dirty laundry. From the Kardashians to Pink - it seems to be part of celebrity culture now. But why?

E! News has one simple theory: money.

When celebrities are raw and real, they become relatable. We become sympathetic to them, and they in turn become more likable to us. If people relate to and like them - they're more likely to buy their album, watch their show, see their movie or order their products.

Could it all just be a strategic business move?



tags: Beyonce, Jay Z, Lemonade